I'm a creative marketeer with a strong eye for content, branding and strategy. I’ve worked on marketing and content projects for brands like Harper’s Bazaar, L’Oréal, and Chanel. My background combines creative execution with strategic thinking from developing social campaigns to creating brand materials that connect with real audiences.

  • track: International Consumer Trends, Brand, and Innovation

    courses included:

    • Consumer Culture Theory and Consumer Insights

    • The Value of Brands in a Consumption Society

    • Digital Marketing

    • Corporate Brand Management and Reputation

  • Creative Business focuses on marketing, media and business innovation

    course included:

    • Marketing Innovations

    • New Business Models

    • Marketing Principles

    • Entrepreneurship

    • Consumer Behaviour

    • Media Culture

  • during my Bachelor's degree in Creative Business, I had the opportunity to pursue a minor in Business Administration at the University of Seoul

    courses included:

    • Global Marketing Management

    • Special Topics in Global Business

    • Special Issues in Business and Financial Accounting

    • Psycholinguistics and Language Acquisition

    • Beginning Korean Language

  • helping brands grow with clear positioning and ideas

    • social media strategy

    • campaign ideation & execution

    • content calendars

    • brand positioning & messaging

    • trend research & concept development

  • bringing stories to life through visuals that align with your brand

    • social-first video content (Reels, TikToks, Shorts)

    • visual storytelling for brand campaigns

    • photography & editing

    • art direction for shoots and brand campaigns

    • visual identity & brand style development

    • website mockups & design concepts

    • refining brand aesthetics across channels

from brand strategy and marketing campaigns to social media and content creation, I help brands tell their story and connect with the right audience in a meaningful way.

looking foward to connecting!